Tech Marketing – What’s Hot, What’s Not

Gartner’s VP Marketing Strategies, Laura McLellan, released the findings of a tech marketing survey that was conducted at 501 organisations in the U.S., Europe and China. According to this survey, technology consumers consume different types of marketing content, depending on where they stand in three successive phases that make up a sales journey. Here’s what […]

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Reviewing Creative Work – The Forest and the Trees

Do you often review creative work at a moment’s notice? Evaluating your agency partners’ work is part of creative development. Here are some tips on how to see the Big Picture and reduce the time and effort you spend on review and corrections.

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